Efrat Cassouto

So remember when I wrote about that amazing jewelry store I stumbled upon last week?  Well… I ended up going back to the store two-days later with my hebrew-speaking friend from the January program, Raz, and she helped me explain our internship program to the owner/jewelry designer, Efrat Cassouto and her brother (the co-owner), Amir.  We told them how I have experience making jewelry and that I would love to work for her for free as my internship.  I can’t tell you how happy I was when she said she would love it!  

I started work there the very next day.  I absolutely love it.  Efrat is incredibly talented, sweet, intriguing and, not to mention, beautiful.  She resembles the actress, Mary Louise Parker  (from Weeds) which makes me automatically love her even more.  The past six days I have been hanging out in the store, making beautiful jewelry, and interacting with the customers as much as possible… I want to speak Hebrew so badly!  That is the only frustrating part… I really need to practice, practice, practice…

I really think I am going to learn so much from Efrat.  Her brother, Amir, is also great and incredibly talented.   Between the two of them and their sales associate Chesi (who I adore), I am going to really enjoy my time working there.  I feel like I found the perfect place for me.  I wanted a more authentic Israeli experience, and, I think I found what I was looking for… I really love the store, her design aesthetic and getting to be a part of it.  Efrat and Amir opened the store only two months ago so it will be fun being involved from the beginning stages.  I think I’m going to develop a really incredible relationship with Efrat which really excites me.  

Efrat also sells her jewelry at several other locations in Tel Aviv.  Efrat Gosh, a popular Israeli singer, is the model for the jewelry too.  I haven’t met her just yet, but I”m really looking forward to it.  I know a few boutique owners in The States that I think would be really interested in carrying her line… so I’m gonna get working on that too…  

PHOTOS: Efrat Cassouto Jewelry & Accessories Modeled by Efrat Gosh

To check out more product photography CLICK HERE!

Leave a Reply